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  • Writer's pictureMaria

What you should know about makup for women over 40

Updated: Sep 30, 2018

Here is what I found on

1. Hydrating Primer

Ladies, remember this: beauty does not have an age restriction. But when you enter your 40s, your skin will go through some rather dramatic changes, most of which are related to the loss of collagen and elasticity. While these changes are inevitable and aging is completely natural – the main trick to aging gracefully is to embrace it. If you’re in your 40s, you can still maintain a youthful appearance with the right makeup choices and application techniques (besides investing in a good skin care routine, and maintaining a healthy diet and exercising regularly.) Read on to find out all you need to know about makeup for women over 40.

Let’s begin with the basics. Here’s what you must absolutely remember:

Once you’re in your 40s, it’s crucial to choose the right skin care regime and makeup. It’s a transitioning period for your body and skin, and it’s about time you switch up your beauty routine. These are a bunch of makeup products and tools that will help you enhance your features and look the best version of yourself.

Expert Tip

Make sure you prep your face before applying any makeup using either a hydrating primer or a balm – anything that soothes your skin. By doing so, you’ll have to use less makeup, and it’ll also blend far more seamlessly on well-hydrated skin.

2. Foundation

It’s essential to use the right foundation as we age – it can take years off your face. Never settle for a foundation that settles into your wrinkles and fine lines. When it comes to mature skin, a foundation formula that is suitable for dry complexions and leaves skin even and supple without emphasizing fine lines is your holy grail. Learn to love a good luminous foundation for a lifting effect. If you’re worried about shine, simply powder your T-zone.

Also, did you know that skin grows more pallid as you age? You can add life back into your skin with a slightly warmer tone of foundation (or mix an exact-match shade with the next darkest shade.)

3. Concealer

The perfect concealer can have you looking like you had a full 8 hours of quality sleep. What you need to cover those dark circles, spots and blemishes is a creaseless concealer that lasts all day long. Since skin is much drier around the eyes in your 40s, it’s best to choose a concealer with a more liquidy consistency than a heavier stick or even a waterproof formula (these tend to settle and dehydrate your skin.)

Expert Tip

To keep your concealer from grabbing attention to wrinkles or crow’s feet, apply it only on the inner halves of your under-eye area to cover up the darkness.

4. Blush

Blush is essential for your beauty routine. Want to know why? It instantly adds a radiant, healthy glow in one quick sweep. When it comes to wearing blush – ditch anything that’s too frosty. Peachy/pink shades are perfect for all skin tones and can be worn day or night.

Even if you like to keep your makeup routine to a minimal, skipping blush will wash you out and make you look older. On the other hand, a gentle sweep will add a warm, healthy glow and make a huge difference.

Expert Tip

A common mistake lot of us make is applying blush too low on the cheeks. Begin applying the product at the height of the apple of your cheek and blend it upwards and back to define and lift your features. Add some highlighter to your cheekbones and the tip of your nose for some definition.

5. Eyebrow Kit

As we age, our eyebrows tend to get sparse and lose their shape. It’s a fact that fuller, shaped brows give your face a more youthful look while giving it structure. Also, to make your eyes really stand out, you need to pay attention to those brows. A good eyebrow pomade or a pencil is the best thing to fill in gaps and make your sparse eyebrows appear fuller.

Expert Tip

First of all, put your tweezers away and invest in an eyebrow growth serum. Fill in your eyebrows with gentle hair-like strokes to fake naturally dense and balanced brows. Be careful to not overdo it with your eyebrow product and end up with cartoonish brows.

6. Eyeliner, Eyeshadow, And Mascara

The right eye makeup techniques can make you look younger and take off years from your face. If you always look tired no matter how much sleep you get, use a double-duty concealer – choose a shade with yellow undertones to conceal dark circles and highlight the area. When it comes to eyeshadow hues, go for warm, matte tones – mocha bases and peachy oranges will create the illusion of being well-rested. A good gel eyeliner, with a line that’s drawn as close to your lashes as possible, helps create the illusion of a thicker, darker lash line. Finally, curling your lashes and applying mascara will create definition and add depth to your eyes.

Expert Tip

Stay away from shimmery eyeshadows and cool-toned browns and greys as these hues will make your eyes look tired.

7. Lipstick

Lipstick is the best way to finish off just about any look. One swipe of color can add so much life to your face and make you look polished. As we age, we tend to get lines around the mouth area, and you need to adopt a different lipstick application technique.

Here’s how you can apply lipstick with perfection in your 40s:

  1. Exfoliate your lips well to get rid of all the dead skin, so you’re left with smooth lips.

  2. Hydrate your lips using a moisturizing lip balm and let the formula absorb into your lips. Wait it out and wipe away any excess lip balm using a towel or a wipe.

  3. You can add a tiny dab of concealer on your lips if they’re pigmented.

  4. Use a lip liner pencil that matches your chosen color to lightly fill the mouth shape to prevent your lipstick from bleeding.

  5. Apply your lipstick straight from its bullet in a single application.

Expert Tip

Don’t be afraid to try bold colors. Just because you’ve entered your 40s doesn’t mean you will need to stick to neutral shades. There’s a shade for everyone, and it all depends on your personal preferences.

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